Baobab Celebrates Fifth Anniversary, 5 Years at the Entrepreneurship Service
Baobab Tunisia, a reference institution in the microfinance sector, has been able to evolve in five years of operations and to establish itself in the sector as the leader among the new microfinance institutions. A ceremony was held on November 2, 2019 to celebrate this milestone event for the institution, in the presence of the staff, shareholders and partners of the institution in a festive and friendly atmosphere.
The year of balance sheets!The institution currently has 18 agencies spread from north to south namely; Tunis, Ariana, Ben Arous, Ezzahrouni, Béjà, Jendouba, Kef, Siliana, Kasserine, Sidi Bouzid, Gafsa, Tozeur, Djerba, Gabes, Sfax, Sousse, El Fahs and Nabeul. This network of agencies reflects the concern of Baobab Tunisia to financially include those excluded or poorly served by the traditional financial system and to be always closer to its customers in order to offer them quality services through a tailored product offering to their needs.
Through its network of agencies developed as well as its 310 employees dedicated to the realization of its mission, of which 63% are women. Baobab Tunisia has more than 20,000 clients, 40% of whom are young, while maintaining a customer satisfaction rate of 90%.
Baobab Tunisia, could serve more than 300 million dinars in different sectors of the economy. The objective of Baobab Tunisia is also to improve the living conditions of its customers and their families and to contribute to the economic development of Tunisia.
By whistling its fifth candle Baobab Tunisia has been able to grant more than 100,000 credits in several sectors of activity such as trade, service, industry and agriculture. It has also generated more than 20,000 jobs, including 15,000 in disadvantaged areas. It has also been able to finance more than 300 start-ups for young people aged 18 to 35.
At the heart of digital transformation
In 2020, Baobab Tunisia intends to enhance its position as a digital institution through a suite of mobile applications, further simplifying the daily life of its customers. It also plans to introduce processes that facilitate the work of its employees and allow customers to benefit from simple and responsive services, including the electronic file project; it is a project of optimization, rationalization and digitization of the processing of the requests and management of the credits, intended to improve the quality of service. The goal of Baobab Tunisia is to be the leader in the digital transformation of microfinance by simplifying the lives of citizens!
An offer adapted to the needs of its customers
In addition to conventional loans, mainly manifested by the Machroui loan, up to 40,000 dinars, for existing activities and allowing them to strengthen their stock, the acquisition of new equipment, the guarantee of working capital . The IRADA credit targeting young project holders from 18 to 35 years old. It is a comprehensive program aimed at supporting young people in their business creation projects. The Dirassa credit of up to 6000 dinars, allowing microentrepreneurs beneficiaries to finance all the costs of back to school and schooling of their children. The Foussoul credit, a flexible agricultural term loan adapted to farmers who have a fluctuating income and allowing them to benefit from credit repayment terms according to the seasonality of their project.
Afar credit a credit for improving living conditions of up to 6000 dinars, aimed at the loyalty of its customers over a year, allowing its customers to finance a need for punctual and exceptional money.
In the coming years, Baobab Tunisia plans to focus on the specific needs of its customers, particularly with the Imtiyez credit, intended for SMEs (Small and Medium Enterprises) ranging from 20,000 to 40,000 dinars to enable them to balance their financial structure. through the investment, the renewal of their equipment or the reinforcement of working capital. As well as the Karhabti credit, up to 40,000 dinars intended for entrepreneurs to finance a new vehicle for the needs of their business, with the possibility of having total funding without personal contribution.
In the coming years, Baobab Tunisia will continue with its innovative strategy for the development of new products, in particular with a wide range of microinsurance products, in addition to the one already offered by Baobab with the aim of guaranteeing the continuity of activity and protect the subscriber's family in the event of a claim.
Bold development in the regions
The institution intends to pursue its ambitious development strategy, particularly with the opening of new agencies to serve the entire population. The objective of Baobab Tunisia is to include through its services the majority of entrepreneurs, mainly those of the most isolated areas of the country.
Goals for the next five years
Baobab Tunisia expects to have more than 40,000 customers by 2024 and commit more than 1 billion dinars in the various sectors of the economy with a high quality portfolio that will generate more than 35,000 jobs.
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